NYC Artist, Photographer, Art Director Justin Bettman has been at work for a while on a really cool self-initiated project called Set in the Street. In each “set”, Bettman creates Wes Andersen-esque interiors from found furniture and materials and then photographs people within those sets. The close-cropped pictures appear to be in the home or shop, but when you zoom out, you see that the shots are actually composed on a random street in NYC or in California. Recently though he created a barber shop at the Berlin Wall.
After each shoot, Bettman leaves the “set” on the street and puts up a sign inviting people to take their own photos and post them on Instagram with the hashtag #SetInTheStreet.
He recently had an art show, not surprisingly on the street in Manhattan and is going to keep the project going indefinetly.
All images © 2015 Justin Bettman