The team at Lomography had love on the brain when they decided to create a new camera and contest around the wild Russian Birth Rate-Increase incentive (which gives citizens a day off, Sept 12 to procreate and then win prizes if their patriots arrive 9-months later on Russia Day June 12.)
The new Limited Edition Russia Day 2012 (2000 pieces) is a decked out ($389) LC-A+ camera wrapped in red Italian goat leather bears some fertility symbols as decoration. I’m not to keen on the decoration, but I do like the red leather and the original Russian Minitar 1 32/2.8 lens. The camera comes in an Soviet-styled box lined with silk. Inside, you’ll find the Russia Day emblem, a special camera strap, the Lomo LC-A+ book, and more.
It’s so easy*. Just take a cool photo with a lomo cam of you and your honey in a romantic place and get busy, submit the photo (no nudity) by September 30, 2011 and have a baby on June 12, 2012. If you have the first baby born on Russia Day before other entrants then you win a Russian family van. If you don’t want to make a Lomobaby to win a prize, 3 photo submissions will be in the running for a Russian Scooter, that is unless multiple people have Lomo babies. Crazy!